Likened to the women who drive them, Lamborghini is an exotic class of its own. There are nearly 10 million car registrations for Lamborghini, McClaren, and Ferraris. MarketWatch by Edmunds conducted a survery and reported that 90% of those car owners were men. However, that’s changing. These days the increase of women driving Lambos has bumped.
Surveys by TrueCar.com reported that 7.4 percent of Lamborghini purchases were made by women. With an increase of 2.2 percent. This rise highlights a growing trend among female buyers in the luxury car market.
“Success looks different for everyone,” shared Automobili Lamborghini Chief Executive Officer for the Americas, Andrea Baldi. “We share core values with the bold, passionate and driven women we are proud to call Lamborghini customers. This is a growing community which we strive to engage and celebrate.”
The Iron Dames
The foursome, dressed in hot pink suits, race in their matching hot pink Lamborghini. The team comprising of Sarah Bovy from Belgium, Rahel Frey from Switzerland, Michelle Gatting from Denmark, and Doriane Pin from France, co-drives the No. 83 Lamborghini Huracán GT3 EVO2. Under the flag of an Iron Lynx spinoff, they compete in the GTD class. As The Leading Iron Dames, they bring a diverse range of skills and experiences to the track, enhancing their performance and teamwork.
The Signature Hot Pink Lamborghini
“We wear a pink suit, it’s true,” Lamborghini’s The Iron Dames said. “When we put our helmets on, we’re drivers who want to win. And nothing more.”
According to Lamborghini, The Iron Dames is dedicated to supporting women in motorsport at all levels, from drivers through to mechanics, engineers and managers.
“We’ve proven that we can win against everyone,” the Dames said. “We are strong and we are fighters. We’re changing the mentality of this sport.”
